Лінгвостилістичні особливості гендерно-нейтральної мови в рекламі одягу та її вплив на сприйняття аудиторії (з розробкою комплексу завдань для учнів старших класів ЗЗСО)

Срібна, Анна Сергіївна

URI: http://elibrary.kdpu.edu.ua/xmlui/handle/123456789/12292

Date: 2025-11-25

Abstract:

У роботі досліджено лінгвостилістичні особливості гендерно-нейтральної мови в англомовній рекламі провідних fashion-брендів та виявлено механізми її впливу на інтерпретацію рекламного повідомлення в умовах сучасних соціокультурних трансформацій. Проаналізовано мультимодальні й лексико-стилістичні засоби створення інклюзивного комунікативного простору, а також окреслено можливості використання рекламних матеріалів у навчанні англійської мови учнів старшої школи ЗЗСО.

Description:

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