Abstract:
Article is considered the modelling of research: 1) the procedure of evaluation of the paintings by the powerful artists of Ukraine to viewer; 2) explore results from positions of the theory of structural analysis logic of art . In the simulation study, was used the analysis of approaches to understanding the phenomenon priming in the works of A. Agafonov, L. Dorfman, A. Koyfman, M. Lucas, M. Falikman, T. Gulan, F. Kasof; research on neuroesthetics by P.O. Folgerø, V. Ramachandran, S. Zeki.