Linguistic Analysis of Gender Stereotypes in the Language of Mass Media

Slipachuk, N.; Білоконенко, Людмила Анатоліївна; Bilokonenko, L.; Devos, A.; Savchuk, N.; Mykolenko, Т.

URI: http://elibrary.kdpu.edu.ua/xmlui/handle/123456789/11744
https://doi.org/10.14571/brajets.v17.nse2.170-182

Date: 2024-06

Abstract:

The aim of the research is a detailed analysis of language structures that spread and reproduce gender stereotypes in the field of mass media. The study employed the methods of analysis of language means of gender-oriented text, linguistic analysis of gender markers, comparative analysis for studying gendered vocabulary. Standard statistical methods and Cronbach’s alpha were also used. The use of linguistic means of gender-oriented text in English media discourse can vary depending on different factors such as genre, format, and target audience. For example, gender stereotypes are often used more frequently in news articles than in literary texts. This tendency is determined by the fact that news usually focus on specific events or problems, rather than on the persons involved. In the context of the media, gender stereotypes caused by an attempt to attach events a clear context and explanation, which can lead to greater use of gender distinctions. In contrast, the authors of fiction texts use more creativity and the opportunity to avoid stereotypes regarding gender roles. Further research may cover various aspects of gender equality, in particular, representation of different gender identities and the interaction between them in the linguistic space.

Description:

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